Surge in Meme Coin Discussions Signals Shift in Trader Interest Towards High-Risk Assets

The number of mentions of meme coins on social media peaked in 2025 as traders shifted their focus towards high-risk assets. This was reported by Brian Quinlivan, the marketing director of Santiment.

Two weeks ago, the primary market discussions revolved around Bitcoin and Layer 1 projects, influenced by news regarding new tariffs from the administration of then-President Donald Trump. Quinlivan noted that interest is now transitioning towards high-cap meme coins.

*“Conversations about risky tokens are on the rise; traders increasingly place blind bets, hoping for quick profits rather than long-term investments,”* he stated.

According to Quinlivan, market participants have adopted a «gambling strategy,» which signals increasing speculation.

In the past eight days, the total market capitalization of cryptocurrencies has grown by 10%, while Bitcoin has only risen by 7%. This indicates a heightened interest in risky assets, according to the expert.

Dogecoin has emerged as the leader in mentions. Interest in the cryptocurrency dipped in April, but a surge in discussions coincided with the filing of applications for the launch of a Dogecoin-based ETF in the U.S. The SEC’s decision regarding these funds is expected in June. Quinlivan highlighted that traders are currently observing the developments.

*“The excitement around meme coins often culminates in abrupt corrections,”* the expert concluded.

Additionally, it’s noteworthy that in March, the total trading volume on PumpSwap, a decentralized exchange (DEX) created by the «meme token factory» Pump.fun, surpassed $1.2 billion within a week after its launch.