Steak ‘n Shake наблюдает резкий рост продаж благодаря внедрению биткоин-платежей Translation: Steak n Shake sees a sharp rise in sales thanks to the implementation of Bitcoin payments

The Steak ‘n Shake burger chain, operating in the US, Europe, and the Middle East, has reported a «sharp» increase in sales following its acceptance of the first cryptocurrency as a payment method.

The chain began accepting Bitcoin in May 2025, stating that it made the digital currency accessible «to over 100 million visitors.» Since then, Steak ‘n Shake has frequently linked its sales growth to the adoption of cryptocurrency:

In terms of performance, the chain has outpaced major competitors such as McDonald’s, Domino’s, and Taco Bell.

As part of the initiative, all received coins are allocated to the company’s strategic Bitcoin reserve, which grows alongside rising consumer spending.

In January, Steak ‘n Shake revealed that the value of its cryptocurrency holdings had increased by $10 million.

Subsequently, the chain also announced an additional $5 million investment in the reserve. According to BitcoinTreasuries, the company currently manages 161.6 BTC valued at $10.9 million.

Last month, Steak ‘n Shake announced plans to provide hourly employees with bonuses in Bitcoin at a rate of $0.21 for each hour worked, with a two-year vesting period.

This program is launched in collaboration with Fold, a company specializing in Bitcoin rewards and payments, and is set to start on March 1.

At a rate of $0.21 per hour, a full-time employee (working 40 hours a week) would earn approximately $8.40 in BTC weekly, or about $437 annually (based on a standard 52-week schedule).

It’s worth noting that in October, the retail chain Bealls implemented the Flexa Payments system and began accepting Bitcoin in 660 stores.