Samsung Nears Major Deal with Perplexity for AI Integration in Devices

Samsung is nearing a deal to invest in Perplexity, an AI-based search engine developed by an American startup. According to Bloomberg’s sources, this technology will be integrated into devices from the South Korean electronics manufacturer.

Sources revealed that the two companies are in talks regarding the pre-installation of the Perplexity app and assistant on future Samsung devices. Additionally, they plan to incorporate the startup’s search functionalities into the Samsung browser. There are also discussions about integrating Perplexity technology into Samsung’s virtual assistant, Bixby.

It has been mentioned that Samsung aims to announce the integration of Perplexity’s solutions by 2025, with new AI features expected to debut in the Samsung Galaxy S26 series, which is set to launch in the first half of 2026. However, specific details have yet to be finalized and may change.

Sources assure that Samsung intends to become one of the largest investors in the upcoming funding round for Perplexity, which is currently negotiating to raise $500 million at a valuation of $14 billion.

The partnership with Perplexity is expected to reduce Samsung’s reliance on Google’s solutions and pave the way for collaboration with various AI developers, similar to Apple’s strategy. For Perplexity, this agreement will mark its largest partnership with a mobile manufacturer following a recent deal with Motorola.

Negotiations between Perplexity and Samsung began earlier in 2025. According to insiders, discussions have included the development of an AI-supported operating system and an application featuring AI agents that can leverage Perplexity’s capabilities along with other AI assistants.

Apple is also showing interest in collaborating with Perplexity. The Cupertino-based company has discussed using the startup’s AI search engine as an alternative to Google Search and considering a replacement for the ChatGPT integration in its voice assistant, Siri. Eddy Cue, Apple’s Senior Vice President of Internet Services, expressed the company’s admiration for Perplexity’s achievements.