Introducing Rybbit Analytics: A Privacy-Focused Open Source Alternative to Google Analytics

The open-source project Rybbit Analytics has been launched as an alternative to Google Analytics, emphasizing user privacy. According to the developers at rybbit.io, this tool is reportedly ten times more user-friendly, with setup taking only a few minutes. The source code is developed using TypeScript and JavaScript and is available on GitHub under the GNU Affero General Public License v3.0.

A demo version is also provided, which analyzes data from a fully operational website that receives over a million visits per month.

«You can host Rybbit on your own VPS. For more information about Rybbit, check out our documentation,” the project team explained.

Key features of Rybbit Analytics include:

— Comprehensive web analytics metrics, such as sessions, unique users, page views, bounce rate, and session duration;
— No cookies or user tracking — GDPR and CCPA compliant;
— Customizable goals, retention data, user flows, and dashboards;
— Advanced filtering across more than 15 dimensions;
— Support for custom events;
— A real-time session dashboard with three-tier location tracking (country -> region -> city) and enhanced map visualizations;
— Organizational support and unlimited site tracking.

Notable experts on Reddit have discussed this project, stating that the market for Google Analytics alternatives is quite saturated. Competitors include Plausible, Ahrefs web analytics, Wide Angle Analytics, onedollarstats.com, PostHog, Matomo, Unami, Grafana, and Microsoft Clarity (which is free at any scale), among others. While there are minor differences among these products, they all target the same user base (for instance, someone using PostHog is unlikely to switch to Ahrefs web analytics). However, most of these companies offer generous free tiers, whereas Rybbit only provides a 14-day free trial.