CEO SharpLink стремится перенести традиционные финансы на блокчейн, открывая двери к рынку в $700 трлн Translation: CEO of SharpLink aims to transfer traditional finance to blockchain, opening doors to a $700 trillion market.

Joseph Shalom, CEO of SharpLink Gaming’s Ethereum treasury, articulated the ultimate objective of transitioning traditional financial frameworks to blockchain technology. He made this announcement during the Korea Blockchain Week 2025 conference, as reported by The Block.

According to Shalom, the company’s focus is not aimed at the $4 trillion cryptocurrency market, but rather on traditional finance (TradFi), which boasts a staggering capitalization of approximately $700 trillion.

Having spent a significant part of his career at BlackRock, Shalom views the elimination of time and financial inefficiencies in conventional markets as «the greatest risk reduction» in history. To achieve this, treasury firms should advocate for protocols, stablecoins, and institutional DeFi within their ecosystems.

Also participating in the discussion was Dan Kang, Director of Strategy at Solana’s DeFi Development Corp. He likened investments in ETFs to «sitting on a lifeboat,» whereas investments in digital treasuries (DAT) were compared to «taking a ride on a speedboat.»

Shalom outlined three criteria for evaluating treasuries: average daily trading volume, quality of management, and share liquidity.

Kang identified the growth of SOL as a key indicator for securities. He believes that companies should gradually provide shareholders with more underlying assets.

Experts argue that treasuries based on PoS networks face fewer risks during market downturns.

Kang stated that the more assets a DAT holds, the greater the portion that can be allocated to staking and other on-chain activities, creating an organic revenue stream and transforming the company into a highly profitable business.

Shalom added that his aim is to create an «operational firm.» This firm will utilize ether reserves for lending, borrowing, and validating transactions, generating additional profit.

During the conference, Tom Lee, co-founder of Fundstrat and chairman of BitMine, declared that Ethereum is «a truly neutral network» favored by Wall Street and the White House.

He connected the platform’s future to the advancement of artificial intelligence and robotics, noting that these technologies will generate a need for tokenomics for robots, with large portions of processes taking place on the blockchain of the second-largest cryptocurrency. Lee also referred to the concept of Proof-of-Human for safeguarding against AI threats, emphasizing that many such developments are underway on Ethereum’s blockchain.

According to Lee, BitMine and Strategy account for 90% of the trading volume among similar firms, indicating that institutional investors prefer to purchase their shares. He mentioned that both companies have achieved significant market capitalizations and are likely to receive passive inflows as they are integrated into major indices.

While Lee remains primarily focused on Ethereum, he holds an optimistic view on Bitcoin, predicting its price could reach $200,000 to $250,000 by year-end. This surge is expected to be fueled by «seasonal strength» in the fourth quarter and the Federal Reserve adopting a more lenient monetary policy.

For Ethereum, the forecast stands at $10,000 to $12,000 by year-end, based on a recovery of the ETH-to-BTC price ratio to previous highs at a Bitcoin price of $250,000.

Lee remarked that the «true price discovery» for Ether is likely to occur in the range of $12,000 to $15,000, although this would not be the ceiling for its growth.

It’s worth noting that in August, the trend of creating digital treasuries sparked debates within the market community.

Later, Bloomberg journalists reported that a group of influential crypto industry veterans raised $15.4 billion in DAT companies.