AI-Generated Ad Costs $2000 and Makes Its Debut During NBA Finals

If you’ve recently browsed through social media, you might have come across some disturbing videos featuring artificial intelligence, showcasing AI-generated characters caught in absurd scenarios or simply spouting nonsense.

On Wednesday evening, the betting platform Kalshi decided to take this trend beyond social media by debuting a pointless AI-generated advertisement for millions of viewers watching the NBA finals, reportedly costing just $2,000 to produce.

The AI highlights various events on which “people” are making predictions, such as whether the «Oklahoma City Thunder» or «Indiana Pacers» will win the NBA finals, how many hurricanes will occur this year, and if egg prices will rise this month. The screen flashes scenes of an elderly man wearing a cowboy hat holding a chihuahua, a person swimming in a pool filled with eggs, and an alien enjoying a beer.

In a post on X, PJ Accetturo, who describes himself as a «director of AI-generated films,» shares that Kalshi hired him to produce the advertisement using Google’s text-to-video generator, Veo 3.

«It took about 300 to 400 generations to create 15 usable clips,» Accetturo explains. «One person, 2 to 3 days. It’s 95% cheaper than traditional advertising.»

Accetturo outlines his advertising creation process, stating that it involves drafting a script and then asking Gemini to generate a shot list based on prompts for Veo 3. «I always ask it to provide five prompts at a time—more can lead to lower quality,» he writes. Once the prompts are created, Accetturo inputs them into Veo 3 and assembles the advertisement using a video editing application like CapCut or Adobe Premiere Pro.

Veo 3 was launched only a few weeks ago, and considering we are already seeing AI-generated advertisements, we can expect even more intriguing developments on the horizon. Social media is full of videos that are hard to classify as AI-generated, not to mention the AI tools that companies like Amazon, Meta* and even Netflix aim to provide to advertisers.

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*Meta and its products (Instagram, Facebook) are prohibited in the Russian Federation.

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