Rostgosstrakh Unveils Educational Game Housing Complex Misfortune to Enhance Insurance Knowledge

Rosgosstrakh continues to enhance gamification tools in online marketing. A new game, «Apartment Complex Misfortune,» has been launched on the digital platform RGS.Online. This engaging game educates players about the intricacies of apartment insurance, helps them select the optimal risk package, and rewards the most attentive users with discount promo codes.

«Apartments Complex Misfortune» is an entertaining educational game about home insurance. Anyone interested in obtaining an insurance subscription for their apartment and tailoring the program effectively—considering individual coverage limits, necessary risks, and other relevant parameters—can participate.

During the game, players virtually visit the residents of an apartment complex aptly named «Misfortune» and witness a series of unfortunate events, where insurance is crucial—such as fires, flooding, theft, and power surges. The player’s mission is to help mitigate the aftermath of these insurance incidents while discovering in an accessible and intuitive way how insurance policies function. Naturally, the game includes rewards—Rosgosstrakh has hidden promo codes for discounts ranging from 7% to 20% in virtual apartments.

«Gamification significantly simplifies client communication—through gaming tools, we can effectively convey the advantages of our insurance products. Instead of sifting through lengthy property insurance rules, users can grasp key concepts and easily customize their insurance subscriptions within minutes of gameplay. I am confident that our new gaming mechanics will create a ‘wow’ effect for clients, demonstrating how complex issues can become straightforward, dull processes can transform into captivating experiences, and interactions with the Rosgosstrakh brand can be emotionally fulfilling,» states Polina Kholenok, Head of Customer Loyalty Development at Rosgosstrakh.

Rosgosstrakh began leveraging gamification to boost client loyalty and drive online sales in late 2024. In addition to the educational game «Apartment Complex Misfortune,» the company’s mobile app and its digital platform RGS.Online feature games like sliding puzzles and memory challenges, where players can earn promo codes for a 10% discount on insurance and learn about topics such as gliding or spelunking.