Reconnect and Recharge: The Ultimate Festival for Product Managers and Designers

On July 26, we invite product managers and product designers to Product: Fest — an informal festival dedicated to the creation of products and the occasional exhaustion we all face in this process.

This day presents an opportunity to pause, breathe fresh air away from bug fixes and improvements, engage in honest discussions about pressing issues (from communication with developers to working with AI), and gain insights from case studies of notable launches presented by CPOs, art directors, and industry colleagues.

Plus, there will be chances to dance, play bowling, and rave with your morning coffee.

The main hall will feature significant insights and stories from speakers:

**»User Research with AI: Reducing Costs and Speeding Up Decision Making»** — a presentation by Sveta Ivakhnenko, Head of International Marketing Research at Yandex Plus Fintech, and Yulia Litvinenko, Head of Internal Research and Experiments at Yandex Plus, discussing how to conduct research in five countries and different languages within three days and where AI can assist with other research tasks.

**»Love at First ‘Alice’: Creating a Beloved Design for Yandex Stations»** — Anastasia Vishnevskaya, Art Director of Product Design for Smart Devices with Alice, will share how we crafted the Yandex TV Station and Yandex Station Duo Max, infusing love into every detail and overcoming the test of time through years of product development to ultimately create a modern product.

**»Transforming the User Journey into an Experience»** — Ilya Skopin, Design Director for Yandex Travel, will narrate the story of how we built a personalized experience that accompanies users after booking: from city guides to daily inspirations.

**»Growing with the User: Tackling Their Needs After 14 Years»** — Evgeny Malakhov, Product Head of Yandex Taxi, will explain how to recognize and leverage the moments when user demands outpace product development and where to find the keys to growth.

At the end of the day, we will examine post-launch cases with Anton Yukhnevich, Product Director at Auto.ru, Dmitry Kharlamov, CPO of Fintech at Yandex RideTech, Merdan Agaev, Design Director at Fanthech, and Dmitry Antonov, B2C Product Head at Auto.ru.

Participants can enjoy a summer lounge hosted by Yandex Urban Services: morning coffee rave with products as DJs, a workshop on launching AI features, impromptu discussions during the day, and an evening product bar.

The most unique location for the festival will feature billiards and bowling provided by Yandex’s Search and Advertising Technologies team. Networking while playing is the perfect format for those tired of standard business cards and small talk. We’ll discuss how to roll out a product with a predictable «strike,» play bowling, and win prizes.

The festival’s open courtyard invites attendees to mingle, relax, and connect throughout the day, and in the evening, prepare for the most energetic dancing at the afterparty featuring a DJ set from headliners. For those needing a break from dancing, we’ll hold a good meet—a format of quick and constructive meetings.

Join us to address your work pain points with those who understand you perfectly, gain insights from prominent launches, and network—over coffee in the morning, coding during the day, and in the evening over drinks or bowling. For details and registration, visit the [event page](https://ya.cc/t/Hn7VNJh272auRj).