Apple Introduces Energy Efficiency Labels for iPhone and iPad in the EU

Apple has introduced energy efficiency labels on the pages of iPhones and iPads in European Union countries to comply with a new regulation set by the EU, which comes into effect on June 20, 2025. Additionally, the American company will begin providing printed versions of these labels on product packaging.

The labeling system evaluates the energy efficiency of specific iPhone and iPad models, ranking them from A (high efficiency) to G (low efficiency), based on testing standards set within the EU. However, Apple has expressed concerns regarding some aspects of the testing methods outlined by the European Commission.

Apple insists that all current iPhone models meet the highest energy efficiency class, A, but has proactively downgraded these ratings to B as a precautionary measure. The company explained this decision as a way to address the ambiguities and variations in testing methods. This approach aims to minimize the chances that an external tester interpreting the regulations differently might arrive at a lower rating.

For similar reasons, Apple has also adjusted the reliability rating for repeated drops of the devices.

The labels include information about the battery life of specific iPhone and iPad models, their reparability, impact resistance, and protection against water and dust ingress. Additionally, the label indicates the number of charging cycles the battery is designed to endure.

Digital labels can be found on the main product pages of the Apple Store. Accompanying the labels is a document that provides further details, including battery capacity in mAh, screen scratch resistance as per the Mohs scale, minimum security update timelines, and more.

In addition to EU countries, the energy efficiency labels will also appear in Norway and Switzerland. The EU believes that the new regulations will promote energy-saving practices and reduce environmental impact. The proponents of this measure anticipate that, thanks to these new provisions, smartphones and tablets will save 2.2 TWh of electricity used by consumers by the year 2030.

Currently, the European Product Registry for Energy Labelling (known as EPREL or ENERGY) displays seven key elements.