Unlocking the Secrets of HR Branding in Manufacturing: Join the InterComm Club Event

InterComm and Habr invite you to join the June InterComm Club. The in-person event will take place on June 10, 2025, where participants can discover how manufacturing companies are enhancing their HR brand in IT through Habr. You will learn about motivating and inspiring corporate authors, the subjects they cover in their expert blogs, and how they communicate their corporate culture through these platforms. The event will be held at the Habr office.

During the business segment of the InterComm Club:

The Corporate Blog as a Tool for Shaping the HR Brand in IT

Speaker: Lilia Lushchenko, Senior Editor-Expert of Habr’s Content Team:

— What activities manufacturing companies engage in on Habr;
— How corporate blogs help strengthen HR and IT brands and the role corporate authors play in this process;
— Strategies for enhancing communication with both current and potential employees.

Growing the Company Brand Through Employee Personal Brands

Speaker: Aleksandra Chaplina, Communications Manager of NLMK IT:

— The necessity of an author and speaker community for manufacturing and how to develop it;
— Why sharing expertise has become part of the corporate culture;
— Enhancing visibility: why employees contribute to the corporate blog and help build the company’s HR brand.

Honesty and Transparency Instead of Pretension: How We Write Articles for Habr. The Experience of OMK

Speaker: Tatyana Chernysheva, DevRel at OMK IT:

— Why real case studies with mistakes and challenges are more valuable than polished success stories;
— How to explain complex technical concepts simply so that even non-specialists can understand;
— The importance of publicly discussing failures and the benefits this brings to the team and community;
— Why «as is» can often be more interesting than «how it should be» — principles of authentic content.

How to Establish Expert Content Production in a Large Distributed Team: The Experience of EVRAZ

Speaker: Irina Epova, Head of Digital Communications at EVRAZ:

— How to consistently create and publish expert content in a large manufacturing company without internal authors;
— Disproving common outdated myths about working in manufacturing;
— What to focus on when establishing an employer brand, aside from perks, corporate benefits, and bonuses.

Creating Content Our Way: InterComm’s Team Plan for Launching UGC

Speaker: Ilya Nedolya, Brand Director at InterComm:

— InterComm as a media network and ecosystem: how we applied a service approach to media creation;
— What’s more crucial? Ambitious goals or smaller tasks?
— How passionate individuals tackle tight deadlines;
— More than just content: principles of building a creative community and its benefits for corporate communications.

In the informal part of the InterComm Club program, there will be a board game titled «Try Habr.» This business simulation will give participants firsthand experience of the Habr effect and demonstrate how companies address their challenges on Habr.