Анализ Chainstory раскрыл мракобесие: подавляющее большинство криптопресс-релизов — обман Translation: Headline: Chainstory Analysis Unveils Deception: The Vast Majority of Crypto Press Releases Are a Scam

Dubious projects utilize press release distribution services to create an illusion of legitimacy, as concluded by analysts from Chainstory.

Researchers examined 2,893 materials released between June and November 2025 and found that over 60% of the releases were promoted by platforms exhibiting «classic red flags.»

Some of these turned out to be «outright scams» already listed on blacklists.

Crypto-focused press services often promise placements on numerous sites with minimal moderation, the experts noted. Such paid publications frequently appear alongside actual news, sometimes lacking clear labeling, which complicates the reader’s ability to differentiate between advertising and editorial content.

«If you come across a crypto press release on a news website, the odds are that the project behind it has low credibility (or worse) exceed 50/50,» the researchers observed.

The vast majority of the 700 press releases studied were promotional announcements concerning minor updates, token sales, or listings.

Only about 2% of the materials featured genuinely significant news, such as venture rounds or mergers and acquisitions.

As a result, questionable projects simulate a widespread presence in the media.

Researchers attribute the root of the issue to the business model of content distributors. Projects exhibiting signs of a scam—anonymous DeFi schemes, «free» cloud mining, or aggressive token sales—do not pass the editorial filters of reputable media outlets.

Their solution is paid crypto press services that publish unverified releases on partner sites.

The scheme operates as follows:

For instance, in 2024, the projects InfinityStakeChain and FlexyStakes disseminated releases through these services, claiming to have raised $12 million from Binance and established partnerships with Polygon and Fantom. These materials were featured on Yahoo Finance and regional news portals.

An investigation by Bloomberg revealed that all claims were false, and the mentioned companies denied any connections with the startups. However, the publications were successfully used to attract funds from unsuspecting investors before the deception was uncovered.

This tactic is also employed by major players. Exchanges regularly distribute press releases about every new listing, creating a sense of ongoing activity, which blurs the line between reporting and promotion.

«The main mechanism of the crypto press release industry is ‘riding on someone else’s back.’ By distributing content through syndication networks, issuers bypass the ‘newsworthiness’ filter of the editorial staff and instead rely on the reputation of the distribution platform,» the study stated.

It is worth noting that in January, CoinGecko analysts recorded a historic «mortality» rate for tokens in 2025.