LeBron James Highlights the Detrimental Impact of Negative Media on Basketball Culture

The 40-year-old NBA superstar, **LeBron James**, who plays for the Los Angeles Lakers, shared his thoughts on contemporary sports media, accusing it of being overly negative and superficial.

«I expressed my opinion, but I’m just glad this conversation has started. It’s not just about the ‘face of the league’ or one individual or show; it’s about the basketball culture itself, which is the most beautiful game in the world. Our sport has never been better than it is right now.

We have incredible young stars emerging from all around the globe, along with some seasoned players. Look at how Steph Curry is making waves today. Let’s talk about how impressive the Oklahoma and Cleveland teams are this season, showcasing two entirely different styles, and explore the reasons behind their success. Of course, if players are underperforming, that’s something we should also address and analyze.

However, even that can be discussed in a way that doesn’t ‘bury’ a player’s career, but rather allows space for them to respond and for us to witness their journey.

This isn’t solely about me either. At this point, I don’t care what others say about me; it’s always going to have some significance. The focus here is on the impact of negativity on our beautiful game and our fans. I know I speak for many players, and more importantly, for a huge number of incredible fans who genuinely love and celebrate this sport globally,» LeBron stated in a post on the platform X (formerly known as Twitter).