Headline: Дипфейки Альтмана на новой платформе Sora: веселые и тревожные последствия Translation: Altmans Deepfakes on the New Sora Platform: Amusing yet Nerve-Wracking Consequences

Deepfakes featuring Sam Altman have taken over a new social app, [Sora](https://forklog.com/news/ai/openai-predstavila-konkurenta-tiktok), launched by OpenAI.

One clip portrays a factory of pink pigs grunting and snorting in their pens. Each pen contains a feeder and a smartphone displaying a feed of vertical videos. The CEO of OpenAI looks directly into the camera and queries:

“Are my piggies satisfied with their garbage?”

In another video, AI-Altman asserts that the content might infringe on the rights to third-party images, followed by an uncontrollable laugh. The app is filled with various content, featuring «Pikachu» whispering ASMR, «Naruto» ordering crab burgers, and «Mario» smoking weed.

OpenAI has enhanced the physics in its new video generator, Sora 2, which underpins the app. As a result, videos appear more realistic, though this also facilitates the spread of misinformation online.

Beyond the algorithmic feed and profiles, a key feature of Sora is the cameo tool, which allows users to upload their personal data to create videos.

Users can control who is permitted to produce videos featuring their cameo, with four options available: «only me,» «people I approve,» «mutual followers,» and «everyone.»

Altman has made his cameo accessible to all. Consequently, the Sora feed has filled with clips in which «Pikachu» and «SpongeBob» urge the entrepreneur to stop training artificial intelligence on their images.

Several current and former OpenAI employees have commented on the company’s initial foray into social media.

“AI-based feeds are unnerving. I won’t hide that I felt some anxiety when I first learned we were launching Sora 2. However, I believe the team has done everything possible to create a positive experience. We will strive for AI to help rather than harm humanity,” wrote John Hallman, a company employee involved in pre-training models.

He described Sora 2 as “astoundingly incredible technology.”

“It would make me equally sad if we never launched it due to fears about something going wrong,” the expert added.

Another OpenAI researcher and Harvard professor, Boaz Barak, experienced “the same mix of anxiety and excitement.”

“Technically, Sora 2 is amazing, but it’s too soon to congratulate ourselves on avoiding the pitfalls of other social networks and deepfakes,” he noted.

He highlighted the prominent watermark during exports, the use of only real individuals through uploaded cameos, and the ability to control how a person’s identity is utilized as positives.

Altman faced criticism for developing a social app with deepfakes instead of focusing on artificial general intelligence (AGI). He [explained](https://x.com/sama/status/1973381552621887706) why this is necessary:

“[…] Essentially, we really need capital to build AI capable of conducting scientific research, and, of course, nearly all our research efforts are focused on creating AGI. At the same time, it’s nice to show people new, cool technologies and products along the way, to make them smile and, hopefully, to generate revenue—given all the computational resource demands. When we launched ChatGPT, there were so many questions like, ‘Who really needs this, and where is AGI?’ […]”

In a June podcast, Altman discussed the “significant mismatch of social media”:

“One of the major errors of the social media era is that feed algorithms have had numerous unintended negative consequences both for society as a whole and for individual users. While they did exactly what the user wanted or what someone thought they wanted—keeping people engaged on the site longer.”

Previously, OpenAI [launched](https://forklog.com/news/ai/v-chatgpt-po-pasportu-openai-zapustila-versiyu-chat-bota-dlya-podrostkov) a special version of ChatGPT with parental controls for users under 18.