HTX Pay: инновационная стратегия развития платежных сервисов, основанная на уникальном подходе Headline: HTX Pay: an innovative strategy for payment services development based on a unique approach

HTX Pay is a business segment of the exchange that integrates services for fiat-to-crypto payments and conversions, including P2P Trading, P2P Block Trade, Quick Trade, OTC Desk, and Convert.

AD spearheaded the relaunch of HTX Pay at the end of 2022. He emphasized that the team opted not to replicate existing models, instead developing their own unique approach.

*“We need to create a distinct path informed by our own context,”* he stated.

The leader pointed out that the service has implemented an updated risk management system. This system combines automated controls, a rapid response mechanism, and manual checks.

AD emphasized that the primary indicator of the product’s maturity is its popularity among employees. He admitted that initially, HTX Pay was barely used by the exchange’s staff due to «roughness in the workflow.»

*“It’s similar to running a restaurant—the staff should want to eat what they serve,”* he explained.

According to AD, today most employees at HTX use HTX Pay services on a daily basis.

He described the development of this segment over the past three years as a «standard 40-degree curve»—a steady rise without sharp fluctuations.

*“We are not racing; we are building a truly sustainable and efficient service system,”* AD declared.

He added that the foundation of the product consists of three core values: transparency, simplicity, and practicality.

Let us remind you that HTX *launched* three promotions featuring a giveaway of an iPhone 17 and $20,000.