Токенизированные карточки Pokemon могут изменить правила игры на рынке Headline: Tokenized Pokemon Cards May Change the Game in the Market

Tokenized Pokémon cards are set to emulate the success of Polymarket, according to Bitwise analyst Danny Wilson.

He points out that most RWA projects focus on established traditional financial markets such as treasury bonds, real estate, gold, and stocks. While tokenization offers them certain advantages, it doesn’t fundamentally alter the landscape.

In contrast, the situation with Pokémon cards is quite different. There already exists a multibillion-dollar market that primarily operates offline.

«Sellers literally send their Charizards, Pikachus, and Gardevoirs to buyers via mail—sometimes with expert valuations, but more often without. It’s inefficient, yet it works: just through the social auction app Whatnot (a single segment of the market), goods worth $3 billion were sold last year, mainly driven by Pokémon,» Wilson noted.

As an illustration, he mentioned the newly launched Collector Crypt project on Solana. It offers digital «packs» with NFTs that can be exchanged for original physical cards.

The platform has also introduced its own token, CARDS. Its market capitalization surged from $23 million to $83 million within just a few days, with the FDV reaching $386 million.

«The CARDS token increased tenfold in less than a week after its release. Traders are eager to price in its income-generating potential. Current data suggests the project is on track for annual revenue of $38 million,» Wilson added.

Experts from CoinGecko, citing Rugcheck.xyz, warned that the creators of Collector Crypt could modify the token supply at will and even disable sales. Nonetheless, the token’s value continues to rise.

The Collector Crypt team announced that they will soon detail how the asset will be integrated into the platform’s products and services.

Developers have also stated that 100% of the proceeds from the presale will be used to acquire physical Pokémon cards for the ecosystem. A significant part of the excitement stems from this aspect, noted the Bitwise analyst.

The most popular product from Collector Crypt is a digital gacha, reminiscent of loot boxes in video games. Users receive a random NFT that may be tied to a «legendary» Pokémon card.

According to the team, the vending machines have generated $70 million in revenue for the project. Collector Crypt’s site features over 18,000 tokenized Pokémon cards.

As of the end of August, trading volumes of these assets across four major marketplaces exceeded $124 million, quadrupling since January.

«I anticipate that the Pokémon craze will prove to be sustainable—this is one of those moments when an innovation that exists ‘only in the crypto industry’ breaks into the mainstream, much like Polymarket did for prediction markets. It creates a global demand for a service that people hadn’t seriously considered before,» Wilson concluded.

Many users were surprised by this new trend.

«The dual nature of the crypto market: woke up thinking to explore tokenized shares of Galaxy, and ended up discovering that tokenized Pokémon cards are way more popular right now,» wrote a developer under the nickname Chirzhuu.

Recall that in July, experts identified the assets that would benefit from tokenization.