Обычные компании начали активно инвестировать в биткоин, несмотря на низкую осведомленность Translation: Ordinary companies have started to actively invest in Bitcoin despite low awareness.

River’s business clients allocate an average of 22% of their profits towards acquiring their first cryptocurrency, according to a report from the firm.

Analysts indicate that regular companies quietly purchased 84,000 BTC throughout 2025, which accounts for approximately a quarter of the assets managed by institutional funds.

Real estate firms exhibited the most significant engagement, with nearly 15% reinvesting their profits into Bitcoin. Companies from the hospitality, finance, and software development sectors invest between 8% and 10%.

Among these investors are fitness studios, painting and roofing companies, and even religious non-profits.

River analyst Sam Baker pointed out that the media often overlook the adoption of Bitcoin by ordinary businesses, concentrating instead on large corporate holders.

He believes this trend is driven by improved accounting standards for digital assets, regulatory clarity, increasing institutional acceptance, and a robust bullish market.

According to River, 75% of these companies have fewer than 50 employees. Small businesses find it easier to implement Bitcoin due to fewer bureaucratic hurdles. Larger corporations, with committees for decision-making, tend to avoid taking controversial steps until their competitors do.

However, many invest only small amounts. Over 40% of companies allocate between 1% and 10% of their net profits to Bitcoin, while only 10% invest more than half.

The main barrier to widespread adoption remains a lack of awareness. Baker cited a Cornell University survey revealing that only 6% of Americans are aware of Bitcoin’s 21 million coin supply cap.

The expert concluded that many often reject the first cryptocurrency not after careful consideration, but rather because most lack the knowledge necessary to evaluate the asset.

It’s worth mentioning that in August, traders continued to increase their positions, despite Bitcoin’s drop to $117,000.